Located on the north side of Downtown South Bend, Main Street Row is a building which occupies highly-visible frontage on an important north-south artery, but which is in great need of revitalization. We were approached by a local developer to propose alterations to the exterior façade. Due to the conservative nature of the budget, we developed a design which maintains as much of the existing façade as is feasible, structurally and aesthetically. At the Entrance Bay we proposed the addition of larger windows, a prominent awning, and decorative lighting. Applied piers visually strengthen the existing architecture, and the layering-on of traditional elements – rustication, belt courses, and cornices – greatly enhance the way the façade is perceived. The design references the industrial history of the City while creating an attractive and vibrant place to do business.